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July 8, 2008

BI - Closing Starbucks??

What news! Closing 600 stores must hurt. Makes me think about which ones? and the article in the Seattle paper kind of probes this sentiment...

My point is only this: geographic context - the foundation of location intelligence - is not static. Losing site of the changes not only in 'store sales' but in the demographic and competitive environment in which the store functions, will reward you with failure. Yes, Failure.

BI is the specialization of information to pay attention to your sales... Location Intelligence is the capacity to see the rest of the story - the geographic context of competition and demographics (and yes, sales) and all change all the time. Geo-analytics and geo-visualization are a rising wave - catch it before the competition does and drives you to failure...

Posted by John D. Corbett at July 8, 2008 1:30 PM


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