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July 31, 2008

So many way location helps

I found myself in a casual conversation with a senior executive of a long-established metals and forge company. Ever curious, our 'what do you do' conversation turned into a vibrant conversation around how to stimulate growth in such a traditional business.

Simply put, his 'customers' were involved in long chains of value add - from the end product back through multiple sub-contracted specialty machine-shops. Over the years this executive had accumulated more than 120,000 names and companies... But had no real way understand who worked where and with whom - the geographic context of this 'social network' solves a major part of this. Simply mapping these 120,000 - and seeing the 'customers of the customers' in their location context.

These machine-shops were, in effect, very much part of his customer relationship though in the absence of geography the connections were not obvious.

Location matters - directly or indirectly.

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Posted by John D. Corbett at 3:00 PM | Comments (3)

July 8, 2008

BI - Closing Starbucks??

What news! Closing 600 stores must hurt. Makes me think about which ones? and the article in the Seattle paper kind of probes this sentiment...

My point is only this: geographic context - the foundation of location intelligence - is not static. Losing site of the changes not only in 'store sales' but in the demographic and competitive environment in which the store functions, will reward you with failure. Yes, Failure.

BI is the specialization of information to pay attention to your sales... Location Intelligence is the capacity to see the rest of the story - the geographic context of competition and demographics (and yes, sales) and all change all the time. Geo-analytics and geo-visualization are a rising wave - catch it before the competition does and drives you to failure...


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Posted by John D. Corbett at 1:30 PM | Comments (0)