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May 1, 2008

New term: Bashup (BI data and a map...)

Check out the TechTarget entry for yesterday from Mark Whitehorn.

Location intelligence and BI - the decision driving interpretability of BI data on a map = success.

Mark writes that "BI is about turning data into information" and he correctly points out that simply putting data on a map accomplishes this. But there is more!

Location intelligence is more than simply mapping BI data. Location intelligence includes 'geo-analytics' - starting from the simple: show me the stores with sales > x AND which are within 5 miles of competitor A. To complex: cluster analysis on sales by SKU and including weighting by both market demographics and competition.

Geo-analytics introduce a whole new opportunity to extract truly decision driving information from your data - but simply mapping your data on Virtual Earth or Google Earth is a great first step.

A 'Bashup' - hmm, not sold on the term but what a powerful competitive advantage!

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