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August 19, 2007

Greetings! The LI signal in YOUR data

Yet another beautiful day in Colorado. Blog Entry #1. Welcome to a blog about the value of location-based information...

Location Intelligence puts "where" into your decisions - location is a signal already in your data (the address of your stores, customers, and plants/facilities is enough!) and if you are not making maps - visualizing these data in their natural geographic arrangement - you are missing an incredible opportunity to manage your performance and find new opportunities. And when your competition uses map based visualizations? They will see things you can't.

Simply put, you can't see clusters or boundaries in a spreadsheet - nor can you see gaps ( = where you are not selling). Even trends are hard to spot.

Maps are 'fun' - easy to interpret - and offer a powerful visual method to support insight.

Where (no pun intended!) do we go from here?

A picture of data - a 'static' map - can be useful but history is proof that such pictures-of-data too limit decision making processes and such maps stay in the background.

The key is to interact with your data through the lens of a map - of Geography. An operating picture of your whole business emerges.

My frustration with non-interactive mapping is long and deep - but there is much activity in mapping today - and Location Intelligence has rapidly emerged as a value-laden use of existing data.

Gotta love the awareness Google Maps and Google Earth bring! The competition from Microsoft (Virtual Earth) and others (Yahoo Maps, MapQuest etc) is really heating up. Much will be attemped and there is much value to be found in utilization of the existing location signal in your data!

Posted by John D. Corbett at August 19, 2007 3:45 PM


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