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July 16, 2010

Sybase IQ - Making Data Easy to Consume

There are many approaches to decision making –evidence based, algorithmic, intuitive, dictatorial, and consensual – and the course of action should be tailored to fit the particular characteristics of the situation.  However, most business leaders operating in today’s highly competitive environment would agree that making critical decisions without supporting data is folly.  The challenge is getting quick and easy access to substantive analysis in order to make timely decisions.

This blog is a follow on to Phil’s “Just Like TV” post below.  Mike Vizard writes in his blog, ”The Rebirth of Business Intelligence” (http://www.itbusinessedge.com/cm/blogs/vizard/the-rebirth-of-business-intelligence/?cs=42070, that users want easy access to BI from the application environment they are working in.  They don’t want to leave that environment to access a separate BI tool.  Increasingly, application developers are embedding BI directly into the application, such as spreadsheets.  ”Ease of use” is critical to adoption of BI.  Claudia Imhoff talks about ”ease of consumption” in her blog entitled ”Easy to Use? Nah.  We Need BI that is Easy To Consume” (http://www.b-eye-network.com/blogs/imhoff/archives/2009/02/easy_to_use_-_n.php).  Her point is that consuming data is more than ”just an isolated viewing of data points or reports”, or the manipulation of pretty pictures.  BI is about easy consumption of data that adds to ”complete and full comprehension of a situation, event or activity”.

The thrust of BI is accessibility to good intelligence derived from real data.  Sybase IQ 15 includes support for a variety of programming languages and interfaces that you can use to build and deploy database applications – it offers support for .NET, OLD DB and ADO development environments, Perl scripting, Python and PHP, along with the traditional ODBC and JDBC interfaces.  With Sybase IQ, you can integrate access to data analytics within multiple application environments – offering ease of use and ease of BI consumption for good decision making.

Posted by Sybase IQ at July 16, 2010 6:01 PM