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November 10, 2006

Business Intelligence 2.0 - BI2.0

Why is that Business Intelligence is always about data and IT? It's certainly nice to see how we've been able to establish the "one version of the truth" - i.e. no more arguments about how much we sold in Q2 or what profits where for FY05. But is this the end point?

I would like to argue that this super focus on the data and ITs ability to deliver one version of the truth is getting in the way of letting people out there use their smarts (!) applied to company data to create new, clever, intelligent, creative approaches to how to solve business problems.

YouTube, MySpace, Facebook, and other user created spaces are great because they allow anybody to pull together their views, ideas, and creativity into content that can quickly be shared and disseminated, without (!) top down supervision. This has been so revolutionary that people call it Web2.0. Of course there are challenges in terms of copyright, etc. - but it certainly hasn't stopped major corporations like News Corp and Google from adopting the approaches. We just recently learned that the intelligence community now runs a Wikipedia version called Intellipedia, completely bottoms up created.

So - what does this mean for Business Intelligence?! Is it time to go beyond IT controlled and disseminated reports, data warehouses painstakingly put together, and predefined queries?

Is is time to declare BI2.0? A world of BI where the focus is on People not data! People not IT! It's about People being able to create and share! It's about People being able to talk to their data and have it talk back!

A new world with user driven creation and creativity (like MySpace, YouTube, and Facebook!) rather than IT driven information control and delivery.

Posted by Christopher Ahlberg at November 10, 2006 6:30 PM


I think the last thing the world needs is something else slugged with "2.0" at the end of it.

Posted by: BI 1.0 fan at November 13, 2006 6:20 AM

Interestingly I blogged about BI 2.0 recently ( and have previously discussed some of the challenges in focusing only on visualization

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