Accessible Analytics

February 26, 2011

Where is the money in predictive analytics

Proof of concept. That is just the price of admission for market roi from predictive analytics success. Technology which clears this challenge can still fail because its demonstrated return on investment (ROI) is less than stellar.

The ROI for B2B software products is hard to pin down. Adoption rates for business software is not a good proxy for ROI, because rates are strongly influenced by marketing fire power and cultural aspects of organizations. (My own anecdotal example from an automotive company: the end users choice of the best analytics tool was very rarely the company’s final choice of tool or technique).

Posted by Bala Deshpande at 6:15 PM | Comments (0)