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January 29, 2008

Oracle To Purchase Captovation

On January 16, 2008, Oracle announced it has entered into an agreement to acquire Captovation, a provider of document capture solutions. With Captovation, Oracle extends its solution for ECM for transactional content by adding a strong capture solution. The acquisition is expected to close by February 2008. Captovation already has joint customers with Oracle/Stellent and had actually partnered with Optica even prior to Stellent's acquisition. In this sense the acquisition is not surprising. "Oracle Capture" will be the new product brand.

For Oracle customers, it makes a more complete ECM solution, one that can address paper capture for invoice processing for ERP applications or more convincingly incorporate unstructured content for Siebel. For Captovation customers it means increased RD, investment protection, and access to Oracle's global support and services.

A win for both companies and the customers.

Posted by Forrester at 9:58 AM | Comments (0)

January 28, 2008

DOM Market Heats Up: EMC And HP Make Strong Moves - But For Different Reasons

HP’s plans to acquire Exstream combined with EMC’s intent to buy Document Sciences demonstrates that output management for transactional content is becoming critical to many large organizations. But how do you rationalize these two acquisitions? First let’s look at EMC. They add to their consistently improving transactional content assets. Whether it involves invoice processing, account notices and policies for insurance, or new account opening, DOM gives EMC more complete support of the document lifecycle. More to the point, Forrester’s predicted growth in Interactive DOM is very important for the major ECM players. Interactive DOM makes more use of ECM then Structured applications that are essentially batch processes with little human involvement. Interactive applications need human-centric business process management to help author, store, version, and manage content dynamically. EMC can now link their broad ECM platform to Document Sciences for this emerging area.

The HP acquisition is harder to see at first but is clearly aimed at the structured print channel and less at the interactive content and multichannel segment. From a hardware and document outsourcing standpoint for structured DOM, HP has not had as strong a footprint as OCE, Xerox, or IBM. Their printers � think PCL - have always been mid-range and not used for significant statement and transaction reporting volume. So why buy Exstream Dialogue, the market leader in that high-volume segment? With the acquisition, HP now gains a significant software position for this segment. With Exstream, HP can, as the balance between print and electronic delivery equalizes, direct output away from the major print centers to more distributed environments where they play well. They can help customers more strategically optimize their DOM environment, and for HP that makes money when bits are set to paper. This is important. Those readers that like grand strategies will respond to this theory. But anyone with a bit of “toner” under the fingernails knows that changing these high-volume environments is not for the faint of heart and needs a very strong ROI. There is a reason they are centralized. All this being said, DOM is important from any angle one takes, and HP and EMC are showing vision by launching into this market.

Posted by Forrester at 11:14 AM | Comments (0)

January 26, 2008

Travel Benefits Challenged By Environmental Damage

An article in January 25, 2008 Chronicle of Higher Education really caused me to sit back and reflect. The author, a university professor, questions the contradiction of conference travel thousands of miles away to hear or give presentations in light of global warming, with air travel one of the greatest polluters. Academics as well as business people travel all the time. In many cases it's critical for executives to gather for multiple-day meetings that address an issue or for academics to conduct research and interact with colleagues. But these are often the exceptions. People travel all the time to one-day meetings or even two-to-three-hour events and then turn around and come home. In fact I fall into this category. Recently I traveled from California to Amsterdam to deliver a half-hour speech, have QA, and do a five-minute Website video. At the after-party, I had an opportunity to meet and make connections and learn lots. It was great! I loved it! And that's why people travel. . . as social animals we like the face-to-face interaction, the new environment, or the invigorating atmosphere of a new culture. But is that always enough reason (as the author states) to "put more carbon dioxide into the atmosphere than do 110,000 Chadians or 11,000 Indians in an entire year?" But patterns are hard to change, especially when we like and get additional value from traveling. After the speech I didn't turn around and come home but traveled on to Belgium and Germany (by fast train) to see friends and deepen those cross-cultural human bonds that are so important in our challenging world today.

Travel alternatives do exist . . . one is videoconferencing. I've written about the life-like experience of Telepresence where one sees colleagues thousands of miles away in life size with amazing clarity. Also today's High Definition videoconferencing is far different from past videoconferencing experiences with audio and video out-of synch or a technical crew needed to get the session started and to monitor quality during the event. And the cost today is certainly far less than the cost of trips across the ocean. The bigger question is "Will we make the change?" With all the evidence of how air travel puts large amounts of carbon dioxide, nitrogen oxides, sulfur oxides, etc. into the atmosphere, I think we will have to select carefully when travel is necessary or when a videoconferencing experience is the better fit.

Posted by Forrester at 9:45 PM | Comments (0)

January 25, 2008

Blended Real Life / Second Life Meeting Shows Promise

Last night I delivered a presentation on getting real work done in virtual worlds at a meeting of the Serious Second Life Group in Boulder, which meets at the ATLAS Institute at the University of Colorado. The purpose of the meeting: discuss the viability of virtual worlds for entrepreneurial activities and getting work done. How's this for blended: I sat in a classroom on the university campus along with about 15 other people (academics, students, and business people). Those of us who had laptops, and many others who were not with us in the room at Boulder, had avatars logged into the virtual representation of the meeting in Second Life. A few laptops projected their screens onto large displays on the classroom wall (see Figure 1). We had a video camera set up in the classroom, which was streaming into the Second Life virtual meeting room (see Figure 2 � in the still snapshot on the virtual wall, taken from the video stream, that’s me on the left wearing a black sweater with a white stripe on the sleeve). My PowerPoint slides were also uploaded into Second Life, where they were projected onto another virtual wall. We had a microphone and speakers set up in the classroom and some participants with laptops wore their own headsets and mikes.

Figure 1: Second Life meeting projected onto displays in real-world meeting room

Boulder_meetup_2

Overall, a blended physical / virtual world meeting has lots of promise. As technology evolves, we've seen tools to help people involved in virtual meetings (meetings for which not all participants are in the same physical location) become more engaged (and therefore effective). It started out with just a telephone. Then we started back-channeling with some or all participants via instant messaging while talking on the phone. Then we added application sharing, desktop sharing, and Web conferencing, so we can all view the same material. Add video on top of this, and you get a pretty interactive meeting. (I blogged about this in early December after using Microsoft RoundTable for a meeting.) Now, a 3D virtual world experience takes interactivity and immersion to a new level. While the technology is still clunky, it has enormous potential.

· Participants get control over their experience. People could choose whether or not to view the streaming video from the classroom and whether or not to use voice. They could text chat if they wanted to, or just sit and listen. They could choose where to sit, stand, or hover, and could control their camera view zooming in on whatever they wanted to see most.

· Wait who's who? The people who use Second Life and the avatars that represent those people do not share the same names and do not look alike. While this is not necessarily a dire deal breaker for business usage (I wrote about this in a blog post in December, 2007) it raises some challenges. Until Second Life users (residents) get used to each other's avatar's names and appearance, there can be a lot of confusion about who's who. Throughout the meeting last night I tried to match up the people in the classroom with me with the avatars in Second Life, to no avail. At the end of the meeting, introductions included things you wouldn’t expect, like That was me with the dragon on my shoulder. I could get used to even enjoy peoples' avatars looking unusual. But for real work to get done, virtual world participants must be able to display their real life names above their avatars. And meeting hosts must be able to exclude from meeting locations any avatar that doesn't have a real-life name displayed.

· Communication was tough and back channeling was rampant. We had voice conversations sometimes more than one at a time going on in the classroom. But people listening via Second Life voice over IP could only hear speakers who had mikes or were sitting near the in-room microphone. People had to remember to mute their mikes when they weren't speaking. And we got some screechy audio feedback and some pretty bad delays. People were chatting via group text chat and private instant message. With so many conversations going on, lots of communication was lost.

· The biggest technical problem: Second Life voice functionality. I have never been able to get Second Life voice working right, regardless of which microphone I'm using or what physical location I'm in (and therefore what network bandwidth I have). I thought maybe it was the fault of my laptop, which wasn't designed for this purpose. But last night we had problems with voice throughout the entire meeting. Sometimes we were plagued with horrible static. Other times the speaker's voice would cut in and out. It can't be blamed on network bandwidth on the university's end the classroom had 10mpbs wireless connectivity.

· Spatialized voice is great but takes some getting used to. In Second Life you hear the voices of avatars closest to you the loudest. If an avatar is standing to your right you hear their voice in your right speaker. If your avatar is standing too far away from the speaker's avatar you can't hear them at all. This is why during voice presentations in Second Life you will see avatars crowded around the speaker it's the only way to hear. This crowding raises an important etiquette issue � the physics in Second Life allow you to bump into other people and literally shove them. Last night I found myself text chatting sorry more than once.

Figure 2: Streaming video from the physical meeting in the Second Life virtual meeting room

Sl_meetup_12408_004_2

Posted by Forrester at 2:15 PM | Comments (0)

Data Warehousing Appliances: Growing Bigger Than A Breadbox, Softer Than The Bread

Now for my core coverage area � data warehousing (DW) � and the topic of my first Forrester research report, coming soon. (Everybody note: Boris Evelson is our lead BI analyst. But given that BI and DW are joined at the hip, I had to put in my two cents on the intersections of these (and other related topics � I also cover CEP for Forrester as it impacts information and knowledge management professionals).

The DW appliance wars are upon us. This can be seen in vendors' eagerness to slap the appliance label on a growing range of hardware-integrated solutions, most of which are much bigger than a breadbox, and also far more complex and costly � though, ostensibly, less so than the software-centric solutions they hope to supplant. Every vendor claims that its appliances are true "plug-and-play" solutions, though few customers are so naïve as to imagine that a complex IT solution can be as easy to install and setup as, say, a toaster-oven. In addition, vendors and industry observers are proliferating rival definitions of what constitutes a true appliance.

Depending on which vendor's religion you subscribe to, an appliance may come closer to one or the other end of the following solution spectrum:

• Simple DW appliances: Some DW appliances are simple "black boxes" that are designed and optimized for a single function or transaction type. Simple appliances, often packaged as blades or stand-alone assemblies, allow little if any modification or customization by the user.

• Complex DW appliances: Most DW appliances fall into this category. This sort of appliance is a complex assemblage of processing, input/output, storage, and other components integrated across one or more racks in an enterprise data center. Often, a complex appliance consists of one or more modular blades, which may or may not be able to stand alone.

Of course, there are plenty of opportunities for vendors to stretch the concept of an appliance to the breaking point. Unfortunately, one of the core features that most people associate with appliances � their physical tangibility � is starting to fall by the wayside. Increasingly, vendors are exploring the nouveau notion of the "virtual appliance." This refers to the concept of a self-contained software package that can be deployed rapidly to diverse operating and hardware platforms through virtualization technologies such as VMWare and Xen. It's not clear how these "virtual appliances" differ from existing development paradigms, such as Java, that also promise the ability to "write once run anywhere."

The DW appliance concept is softening along the human dimension as well. To further stretch the concept, more and more appliance vendors incorporate prepackaged professional services into their concept of an appliance. Some vendors are stressing global services as a core feature of their appliance offerings. According to this approach, the appliance is a broader solution package that includes services to help customers install, set up, maintain, and optimize the pre-configured hardware/software assembly.

CIOs, enterprise architects, and other professionals must wade through this welter of confusing, overlapping definitions to compare and contrast appliances against each other � and against the standard "software servers storage" DW deployment model.

A high-level guideline for DW practitioners: Use the same core criteria to evaluate DW appliances as you apply to traditional DW solutions: price-performance, functionality, flexibility, scalability, manageability, integration, and extensibility. Try not to invest any magic value in some solution simply due to the fact that the vendor has brought it to market under the "appliance" label.

Posted by Forrester at 11:24 AM | Comments (0)

January 24, 2008

Information Workplace Platform Implications Of Oracle/BEA Acquisition

We’ve been getting lots of questions about what the Oracle/BEA acquisition means in the Information Workplace platforms market. Here’s our take:

Oracle has made assurances to BEA customers

Oracle has assured us that they will be very mindful of protecting the interests of existing BEA customers, just as they have been for customers of Peoplesoft and Siebel � and we find their assurances credible. It’s not in Oracle’s interest to aggravate these customers, and in many cases BEA customers are already Oracle customers, anyway.

There are six main areas of synergy we’ve identified:

  1. Oracle and BEA have a lot of common customers, so there will be great channel efficiency to be had.
  2. High-end middleware
  3. Oracle benefits from BEA’s strengths in the telecom, brokerage, and government sectors
  4. BEA has some product footprint on Microsoft.NET, if Oracle should choose to exploit that capability.
  5. BEA is a leader in the growth of Information-as-a-Service (IaaS) solutions, and the combination with Oracle (which also has some strong and complementary capabilities there, due in part to its acquisition of Tangosol last year) has the opportunity to drive adoption and innovation in the IaaS area.
  6. Great partner-channel synergy � it will give Oracle more products to push through its large partner channel � a win-win for Oracle and its partners.

Yet with so many technology overlaps, something’s got to give

An Information Workplace platform delivers a core set of increasingly unified services that allows IT to roll out next-generation digital work environments that are seamless, contextual, individualized, visual, multimodal, social, and quick to create and modify. The core building blocks of an Information Workplace platform are content, collaboration and communication (including Social Computing tools), portal, and office productivity, as well as a new entrant: business intelligence for the masses.

Through its Business Interaction Division, BEA delivers portal, enterprise Social Computing, and BPM software products. The company has positioned this division as the corollary to IBM’s Lotus division.

Portal

Judging from the energy Oracle is putting behind WebCenter as a front-end to its Fusion applications strategy, Oracle WebCenter may be the ultimate winner in the portal and composite applications category (over the BEA products). Oracle already seems to be focusing most of its Ramp;D investment in WebCenter over its existing Oracle Portal 10g product. Despite Oracle’s willingness to support it, WebLogic Portal will likely be the most severe casualty of this acquisition since Oracle will have a difficult time selling multiple portals for composite application delivery. BEA’s ALUI Portal product is another story, however. A repackaging and re-branding of the Plumtree portal product, ALUI Portal has an enormous market presence for corporate intranets and extranets that’s likely to be seen as attractive to an Oracle that’s been far more competitive in the apps business.

Collaboration and Social Computing

· We suspect that the AquaLogic Pages, Ensemble and Pathways products will be melded with Oracle WebCenter, which is Oracle’s focus for many Web 2.0 technologies. Oracle will likely absorb the best from the BEA stack and the best from WebCenter into future versions of the WebCenter offering.

· Likewise, the BEA AquaLogic Interaction Collaboration provides project-centric collaboration (shared tasks, calendars, events, announcements, documents), document sharing, wikis, blogs and situational applications. We suspect that this product may be supplanted by similar functionality Oracle provides (and plans to provide in future releases) in Oracle Collaboration Suite and also in WebCenter, which is tied tightly with the Fusion middleware strategy and is core to Oracle’s technology strategy.

Business process management

· Oracle’s stack has been designed to be as open as possible. The company will likely pick and choose the best parts of each company’s middleware stack to be part of Fusion middleware, and stop selling the rest while continuing to support it. Specifically in terms of AquaLogic BPM (formerly Fuego), Oracle might keep this product as a separate human-centric engine from its BPEL-based main process engine.

What the acquisition means for Oracle customers

What the acquisition means for BEA customers

· In the short term, it is bit of a non-issue because Oracle does a remarkable job of supporting legacy acquisition technology.

Posted by Forrester at 1:58 PM | Comments (0)

BI's New Frontiers In 2008 And Beyond

Business intelligence (BI) remains one of the most vital and innovative sectors of the data management arena. The past year saw BI achieve a new degree of importance in the solution portfolios of users everywhere. In fact, BI has begun to play into a much broader range of enterprise IT planning and deployment decisions than ever before. What follows are the most important trends that will continue to transform the BI industry, and add a new degree of complexity into decisions confronting CIOs, enterprise architects, and information and knowledge management professionals:

Going forward, Forrester will increasingly focus on the cross-synthesis of BI with all of these solution areas. We will provide best practices, methodologies, and tools to help customers sort through the myriad issues.

Posted by Forrester at 8:08 AM | Comments (1)

January 22, 2008

Hewlett Packard To Buy Exstream Software: DOM Is Getting Its Due

by Craig Le Clair.

In October of last year, I published Give DOM its Due and argued that for years, document output management (DOM) had been pegged as a back-office operation that produces customer statements and bills. And that now, customer experience demands will thrust DOM into a major software category supporting the growing and diverse content that enterprises must assemble and deliver to customers. A few weeks ago EMC purchased Document Sciences. And now on January 22, HP has signed a definitive agreement to acquire Exstream Software, a privately-held provider of document creation and publishing software for print, mail and online channels. HP expects to close on this transaction in the second quarter of HP's 2008 fiscal year.

Exstream continues to be a leading choice for the high-volume segment of the DOM structured market and will greatly strengthen HPs document automation capability. Initially targeting service providers a tough crowd Exstream followed an object-oriented development model to allow re-use of document components, which was quickly adopted by service providers to provide similar applications to many customers. Today's focus is heavily in the interactive and on-demand DOM segments with strong direct sales. While revenue numbers were not available, Exstream has 300plus employees.

In an analyst briefing on the acquisition today, HP was clear that Variable Data Publishing (VDP), referring to the combination of specific customer data to a structured output format, is not just printing but a complete publishing infrastructure for capture, retaining, securing and extending digital content creation for the on line, mobile and the interactive environment - although there was little mention of the acquisition in the context of HP's well-publicized Print 2.0 initiative. HP intends to incorporate not only structured and unstructured information into future output applications, but also rich media such as audio and video.

Exstream fills a gap in HP's document automation capability which largely consisted of HP Output Server with roots in print infrastructure output management, and derived from the Dazel product. Exstream moves well up the value chain providing complete output creation and management with the ability to add value to the customer through TransPromo and highly personalized communications. As part of the Web Services and Software business unit within the Imaging and Printing Group, it will become an integral part of the overall IPG SW strategy and help link capabilities across HP's Technical Solutions Group and the office solutions area.

Yet, HP will have challenges and opportunities with this acquisition. They must carefully navigate very productive hardware channels, providing a more complete solution, but not directly competing with service bureau HW customers. They are also wading into the high-volume AFP and transaction printing market, traditionally not a sweet spot. And they must continue Exstream's support for non-HP hardware platforms, and to fully leverage the combination, they must train a sales force more accustomed to hardware then complex document automation sales like correspondence management.

Yet the pros far outweigh the cons for this combination. HP has greatly extended its capabilites at a time when DOM particulalry for interactive applications is heating up. Exstream customers get stronger worldwide sales and support and deeper Ramp;D pockets. HP is to be commended for showing vision in the document output space and yes helping give DOM its Due.

Posted by Forrester at 2:43 PM | Comments (0)

January 18, 2008

Early Web Cam Experiences Can Detract From, Rather Than Add To, Videoconferences

By Erica Driver with Henry Dewing.

In early December I blogged about my first experience using the Microsoft RoundTable video conferencing solution for a multi-hour meeting in which I was a remote participant. That meeting was a one-way video and Web conferencing experience . I didn’t have a Web cam at my desk. I could see the participants in the main conference room but they couldn’t see me. My takeaways after this meeting were that I could concentrate better than I had been able to in similar meetings where I didn’t have the video stream from the conference room; I felt connected to the others even though we weren’t together in the same room; and non-verbal communication had been preserved. I was so excited about my experience that I went out and purchased a Web cam, thinking that two-way video would enrich my remote meetings even further.

A few weeks later I had another multi-hour conference call during which we used Microsoft RoundTable and Live Meeting. I hooked up my shiny new Logitech Web cam and it all went downhill from therer. Being a newbie with Web cam-based video conferencing, I found that having a camera on my end felt highly unnatural and significantly detracted from, rather than added to, my experience in the meeting. Here’s why, and what my colleague Henry Dewing, who covers video conferencing for technology product management and marketing professionals, has to say about it:

· I spent too much mental energy paying attention to whether and how other participants could see me. Maybe this is due to being a Web cam newbie, but I wasted way too many brain cycles making sure that the participants in the main conference room could see me okay and that I was communicating with them visually. I could see my own video stream in a little corner of my screen, which was very distracting. I tried to regularly look up at my Web cam to anyone who was looking at my video stream that I was listening and interested -- which took my eyes off the materials we were discussing and my keyboard where I was taking notes and focused my attention on the 2-inch black sphere of my camera. And I had to remember to close the privacy shade on my camera while I was eating lunch (which didn’t synchronize with the others’ lunch break due to a 3-hour time difference). Henry’s recommendations: if you are a remote participant using a Web cam, turn off your view of your own video stream. And remember that the views you have of those in the main conference room are not always head on and that is okay because it is normal in a meeting the same is true for others’ view of you. Also, practice a bit with your Web cam beforehand so that you don’t choose poor camera angles, weak lighting, or sub-optimal audio configurations.

· When presenting, I didn’t have the benefit of seeing my slides or the audience. I had a harder time presenting my material than I otherwise would have because while I was talking I wasn’t looking at either the other participants or my slides I was looking at a camera. My memory stinks so I found this to be quite hard. Even though the camera was just above the top of my laptop screen, when I glanced at my keyboard or computer screen, the other participants saw me with my head down.

· Eye contact was impossible. In order to appear to the other participants like I was making eye contact with them I had to look into my camera. This might be second nature for a fashion model or movie star but it sure wasn’t for me. And when I was looking into the camera, I couldn’t look at the video images of the other participants on my screen so I couldn’t even get the illusion of approximated eye contact, which was distracting.

· The technology didn’t work seamlessly. Another remote participant had trouble viewing the video stream from my Web cam as well as the video streams from the conference room at the same time. Sometimes it worked and sometimes it didn’t. And at one point in the meeting I could see via the little panoramic image of the conference room that my video image had mysteriously blown up to way bigger than life size my face was taking up the whole projected screen in the main conference room. The on-site team was able to fix it in a few seconds, but it was a little bit disconcerting. Henry’s recommendation: make sure you set up all the network stuff ahead of time. Get the Web conference, audio bridge, and video conferencing devices all synched up so communication is seamless.

I’ll try it again this was just my first attempt but probably not for important, multi-hour meetings with clients where I have to simultaneously view presentation materials, participate in a multi-party voice conversation, take notes on my computer, and perhaps view a video stream coming out of the main conference room. At the very least, I’ll turn off the ability to view my own video stream. Both users like me and according to Henry vendors that offer technologies for video conferencing are on the steep end of the learning curve and that that may inhibit usability for the short term.

Posted by Forrester at 7:27 AM | Comments (0)

January 17, 2008

Millenials — Ignore Them At Your Peril

by Connie Moore.

I am a political news junkie. I came by it honestly because my family always discussed political events at suppertime, I was a student activist in high school and college, I majored in political science and history, and now I'm somewhat involved in local politics where I live. So I guess it's no surprise that my eyes and ears have been glued to CNN, The Washington Post, The Economist and just about every weekly news and business magazine I can get my hands on during this political primary season.

And how about that campaign???? For me, the democratic race has been amazing. At first, the debates were all about Iraq. But after the surprising Iowa caucuses, the discussion completely changed. Literally overnight it's a totally different campaign season now. If you are a political junkie like me, you have to ask Why? What happened? Here's the short answer: The Millenials struck.

The Millenials, also known as Generation Y, were born between 1980 and 2000, and are about 43 million strong in the US (as compared to the 70 million Baby Boomers). Interestingly, the Millenials have been turning out in droves for Barack Obama, helping shift the discussion from Iraq and other topics to the need for change. Now, all the politicians, including the Republications, have picked up this change mantra. In fact, Business Week just ran a cover story called The Economics Driving The Youth Vote that examined why the Millenials want and even need change so badly. The magazine cover actually tells the story when it says The Facebook generation worries about jobs, health insurance, student loans, and credit-card debt. Now it's forcing candidates to pay attention.

Forcing is a good way to describe it. Even before every blasted TV reporter in America started saying it, I noticed that Hillary Clinton was flanked by baby boomers, including her husband and former Secretary of State Madeline Albright, when giving her election night speech after the Iowa caucuses. In marked contrast, Barack Obama was surrounded by college kids and twenty-somethings during his victory speech that same night. Right away, everything started to pivot; all the politicians now talk endlessly (and mindlessly) about change and Hillary made sure she was surrounded by a younger crowd at the New Hampshire victory speech even if it was older women voters who put her over the top.

What does any of this have to do with technology and business?

Here's the answer: the same Millenials hankering for change in the political environment are your new employees and colleagues. They are the future managers and executives at your company. And you will need these Millenials to fill senior positions, even faster than you may realize because large droves of boomers will retire or start working part-time in the very near future.

What do Millenials expect in the work environment?

Well, I'm guessing on this one, but I think Millenials will not tolerate the way most software applications work. If you take a hard look at some of the enterprise software apps we use every day in business, they are shockingly bad from a user experience perspective. Most boomers just soldier through these hard to use screens and get the job done using this awful software; I'm thinking Millenials won't. They'll go work somewhere else, or do something different. They'll be able to have their pick of jobs because 43 million workers can't fill the shoes of 70 million aging employees. Think about it: Millenials have grown up with a remote control in one hand and a mouse in another, and they expect a more TV/multimedia-like or computer game experience from software apps. I believe they will clamor for change, and systems will need to be designed differently to meet their expectations.

We also know definitively from our research that they learn differently. Millenials won't like to attend classroom training, and they won't even like taking online courses. Instead, Millenials want to learn on the job and have the systems teach them when help is needed. Claire Schooley has written extensively about the informal learning approaches needed to support Millenial expectations.

They'll also be socially connected while on the job. Who knows what software companies will emerge or get bought in this space over the next five years, but no matter what the vendors are named, the Millenials will use all sorts of mashups and social networks and collaboration/knowledge management software to stay connected and create/share their ideas. That means we need to start now developing new policies about content creation and intellectual property protection, identify trusted sources of information outside the company, and figure out the best way to herd the new social computing applications cats that keep popping up all the time without shutting down innovation in the workplace.

I think its time to start experimenting with virtual worlds like Second Life. After all, the Millenials have grown up with MTV, and are much more right brained, visual thinkers than prior generations. Plus, if any of you are parents of tweens, you know that Webkinz have spawned a whole generation of children who think virtual worlds are a typical, normal experience rather than something unusual. This isn't to anoint Second Life the winner of the barely started virtual world race. In fact, I think Second Life's role in the virtual world/3D internet is somewhat equivalent to AOL when the internet was born, and that Second Life probably isn't the long term answer. Erica Driver and I believe that within the next five years, the internet as we know it will go 3D and virtual worlds and visual interfaces will be the norm when we sit down to work at computers and collaborate with others. In the meantime, Second Life and other products are great ways to get hands-on experience creating new business tools like those that Millenials expect and even demand.

That's it for now gotta run. Wolf Blitzer's latest analysis of the South Carolina primary is about to air. I'm headed to the Situation Room.

Posted by Forrester at 10:53 AM | Comments (0)