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January 31, 2010

expressor expands into smb market

I just had a chance to read Rick Sherman's latest blog on important trends in data integration for 2010 and what stuck out to me was trend 5 which asserts that ETL is expanding into the SMB market.

In my view, Rick is completely right that this expansion is taking place. I am witnessing it every day as we market and sell our highly affordable, enterprise-class ETL tool to a growing number of SMBs who are increasingly facing similar data management and integration challenges that you find in G2000 companies.

In addition to expressor's focus on the higher-end of the SMB market, SMBs are also increasingly using free database such as SSIS and open source tools to tackle basic ETL tasks instead of continuing to hand code these types of smaller applications.

Michael Waclawiczek, VP Marketing

Posted by expressor software at January 31, 2010 5:45 PM

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