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September 10, 2009
"good enough" technology and data integration
Great article in Wired the other day about the 'good enough revolution' in technology - how simple and affordable devices like the Flip video camera have achieved market dominance over 'better' competing products.
This is a real trend, with implications for IT as well. In her 'Business-Driven Architect' blog on ebizQ, Brenda Michelson notes that 'good enough' technology is all about 'ease of use, continuous availability and low price.'
Sounds like the expressor semantic data integration system to me - which not only provides 80% of the traditional functionality of the established ETL/DI players at about 20% of the cost, but also offers breakthrough capabilities in performance and smart semantic, which they don't have.
As Rick Sherman put it in his white paper, 'Data Integration: Increasing its Success and ROI,' 'If we used the same logic in selecting and purchasing a calculator as IT groups do for ETL tools then all of us would walk out of the office supplies store with a scientific, graphing calculator. Why? Because those calculators are the most feature-laden, and therefore the 'best.' ...The 'best' ETL products are great, but they are generally expensive, complex and require a greater investment (time, money and skills) than other products, which also may do everything you want but at a potentially significantly lower total cost of ownership (TCO).'
- Steve Casey, marketing
Posted by expressor software at September 10, 2009 11:15 AM
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