« broadcasting on all channels | Main | the cost of data integration »
April 20, 2009
share, share, it's only fair
One of the questions I hear most often when talking to customers, partners, analysts or reporters is, "What does expressor mean by 'semantic' rationalization?" "Semantic" has quickly become one of those popular terms that is often misused or misunderstood if not placed in the proper technology or business context.
I am not a marketing expert, but as the inventor of the expressor processor and original metamodel, it seemed obvious to me that the expressor "semantic" model could bridge the disconnect between the IT and business units and unite these two worlds.
Now this is where things get interesting. When we first introduced expressor, some people compared our semantic rationalization process to IBM's "Business Glossary." More recently, I heard that Informatica will soon roll out its own version of "semantic rationalization."
So we must be onto something. And frankly, I can't wait to see what Informatica's offering looks like. Good thing we already filed our patents.
But back to what expressor means by semantic metadata rationalization. We mean a system built from the ground up with a consistent view and treatment of metadata for increased ease-of-use. expressor's unified and solitary metadata repository solution enables real data governance.
By comparison, other vendors' "bolt-on" metadata solutions produce non-compatible metadata from different tools within the same system. This inconsistency and redundancy can actually prevent a business from using its metadata.
So forget about runtime performance for a few minutes, if you can, and think about the amount of time it takes your organization to turn data into information.
- john russell, chief scientist and co-founder
Posted by expressor software at April 20, 2009 11:45 AM
Twitter 
LinkedIn 
YouTube