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April 13, 2009
broadcasting on all channels
just got back from a day trip to beautiful boulder colorado. direct flight, no delays,
nice people. not many trips like that anymore.
so let me set the stage. the may 2008 TDWI show in chicago. our company, expressor software, is at TDWI to launch the company and our 1.0 product. as part of this process we set up a breakfast meeting with claudia imhoff. she indicates that she has a group if DI/BI experts (the Boulder BI Brain Trust, or BBBT) that meet with emerging companies to discuss the industry and how said company might be more successful. i am all ears. the problem, the waiting list is 11 months. ouch!
well, the wait was worth it. let me tell you why. the chance to sit with a CTO, CIO, implementers, directors, pundits, and let's throws a couple of PhDs into the mix also, does not come up every day. frank discussion about the industry, marketing, sales and technology with no pulled punches is exactly what a startup company needs.
in fact, it is what every company needs to do - listen.
this meeting was invaluable to our future in the data integration industry. our model for success has been very simple to date. listen closely, clarify, solve and succeed. maybe it is just the culture brought into the company at inception. perhaps it is that without the luxury of having thousands of customers we still believe that the customer does come first.
click here to listen to the interview Claudia conducted with me while we were in boulder last week or here to read the blog richard hackathorn posted about expressor on the BBBT site.
- john russell, chief-scientist and co-founder
Posted by expressor software at April 13, 2009 10:30 AM
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