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February 4, 2009
keeping it real
We've been talking for a while with a prospect interested in data integration delivered through the cloud, and the solution we're working on is a practical implementation of the 'active data warehouse' philosophy.
I like how InformationWeek's Richard Martin once described the whole concept, paraphrasing Teradata's Stephen Bropst, as: 'activating the data in storage to enable automated, near-real-time decision-making to increase business revenue.'
There's no arguing that the types and amounts of data businesses need to analyze are expanding beyond their ability to capture and comprehend them - at the same time when economic pressures demand split-second, accurate decision-making.
Or that the ETL/DI tool vendors are right in the middle of this mess. As I talked about in my last post, I cannot understand how our competitors can ignore 'complex' data types when it is these same non-standard formats and technologies like XML and RFID that are the 'wind' blowing the data tsunami onward toward shore every day.
So once again, our challenge is to make it real. To turn concept into reality. Move from the classroom to the cool room.
This is what we're all about and what I've been doing for 18 years now.
BTW, Bropst usually speaks at the TDWI conference. Perhaps the one in Las Vegas in a couple of weeks. So if you're going, you may want to stop by and hear more about his vision for active data warehouses.
I'll be at the show as well. Look me up if you want to talk real-time in real time.
- john russell, co-founder and chief scientist
Posted by expressor software at February 4, 2009 6:45 AM
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