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August 30, 2006
McKinsey Agrees with James
Posted by Guest Blogger and Proud Parent of a New Second Grader (as of this morning), Ian Turvill
McKinsey has just published a great article which argues that companies who address different market segments with different value propositions, service experiences, etc., will grow at the expense of companies who do not.& (See Profiting from Proliferation: Managing your business as if customer segments matter.& Registration required.)& No big surprise there, perhaps.
However, what is interesting is how McKinsey defines the challenge associated with achieving this objective.& & "
Posted by James Taylor at August 30, 2006 2:59 PM
