Frank Dravis On Data Quality

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July 30, 2007

Householding and Hierarchy Management

July 30, 2007

Yes, they mean the same thing. The primary difference between the two is where the concepts originated and the two different data management processes that initiated them.

Householding originally comes from a direct marketing concept where data quality software is used to match across customer records and consolidate the records into market groups.

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Posted by Frank Dravis at July 30, 2007 8:27 PM

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