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July 30, 2007
Householding and Hierarchy Management
July 30, 2007
Yes, they mean the same thing. The primary difference between the two is where the concepts originated and the two different data management processes that initiated them.
Householding originally comes from a direct marketing concept where data quality software is used to match across customer records and consolidate the records into market groups.
Posted by Frank Dravis at July 30, 2007 8:27 PM
