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July 30, 2007

Householding and Hierarchy Management

July 30, 2007

Yes, they mean the same thing. The primary difference between the two is where the concepts originated and the two different data management processes that initiated them.

Householding originally comes from a direct marketing concept where data quality software is used to match across customer records and consolidate the records into market groups.

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Posted by Frank Dravis at 8:27 PM | Comments (0)

July 20, 2007

ETL for EAI

July 20, 2007

I was interviewing a client the other day in the course of a market research project when the customer explained an interesting application of our ETL product, BusinessObjects&trade, Data Integrator. I regularly brief industry analysts and attend strategy sessions with them so I had the opportunity to discuss this client's unique process with a well recognized industry analyst from Germany and he admitted he'd not heard of his client's deploying an ETL solution in such a manner.

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Posted by Frank Dravis at 9:35 PM | Comments (0)