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July 18, 2006
Just Plain Dumb #8, My Work is Never Done
July 18, 2006
In my August 24, 2005 entry I cited a prominent bank that had sent me 15 "priority" offers for a credit card. Well, the count is now up to 32. Yes, I have received 17 additional credit card offers from the same card company. For a period of time there was a lull and I thought "Thank goodness, they've either finally seen the data quality light or run out of marketing budget."
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Posted by Frank Dravis at 1:48 PM | Comments (0)
July 10, 2006
New Survey Supports Old Assertion
July 10, 2006
One statistic I've heard cited periodically about data quality is the "20% scrap and rework number." That is 20% of the time we, information workers, spend managing and using our data is focused on verifying the accuracy of the data and fixing or compensating for defects. In an IQ maturity assessment conducted at a past employer I was personally able to verify the number. The participants in the assessment said on average they spent 19.7% of their time reconciling data quality issues. But, my assessment pool size was small, less than 20 people and came from one client.
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Posted by Frank Dravis at 4:22 PM | Comments (0)
