« Data Quality ROI Case Study #3 | Main | A Personal DQ Problem »
March 20, 2006
The Perception Gap, A Factor in the Data Quality Paradox
March 20, 2006
Imagine one day you walk into the VP or Marketing's office and you tell him, "Bob, we've suffered long enough, we need to clean up our data because we just can't reach the customers we need." Bob looks at you with a blank stare and says, "What?" Then you say, "Yea, it takes us forever to scrub our output marketing lists, and even then they have scads of duplicates in them. It's a real mess."
Posted by Frank Dravis at March 20, 2006 9:38 PM
