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March 27, 2006
Maslow's Hierarchy of Needs
March 27, 2006
Most of us have heard of the pyramid developed by the famous psychologist Abraham Maslow that graphically depicts the hierarchy of human needs that we all progress through in rough order.
The theory postulates that people will seek to satisfy basic needs, like obtaining food and water, before they pursue less "immediate" concerns. If the person, for example, can not attain enough physical safety in their life, Maslow asserts they will have scant energy, time, or resources to devote the next level, love, or even the level above that, esteem. In essence there is a natural order of needs in our lives that must be fulfilled before we will seek higher order values. Some people, because of their social, economic, or geographical situation may never be in the position of truly attaining self actualization.
I was having dinner with Paul LaRochelle of Business Objects, who gave me the idea that Maslow's concept can be applied to business, and specifically business information.
Posted by Frank Dravis at March 27, 2006 5:08 PM
