Main | The Perception Gap, A Factor in the Data Quality Paradox »
March 16, 2006
Data Quality ROI Case Study #3
March 16, 2006
Yet another style of data quality ROI case is the story of the pizza restaurant chain. Their goal was to encourage the top 20% of its customer base to eat at its restaurants one additional time per calendar quarter. The first question I always have when I'm engaged in this type of project is "how did you identify your customers?"
Posted by Frank Dravis at March 16, 2006 3:17 PM
