« Maslow's Hierarchy of Needs | Main | Business Objects Finalizes Acquisition of Firstlogic »
March 30, 2006
Business Hierarchy of Needs
March 29, 2006
In the previous blog entry I proposed the existence of the business hierarchy of needs pyramid, one that specifically pertains to information. The concept directly parallels that of Abraham Maslow's Theory of Human Motivation. The drawing below shows the business hierarchy pyramid. 
The way the pyramid works is a firm must first have a product or service to sell, and the base of the pyramid is represented by the data that identifies the product in all its attributes. No product, no business. Then a firm must have customers. The firm manages customers through the customer data. The data is, of course stored in files, databases, or systems. Once these first two needs are met, the firm now focuses on how to do business more efficiently and effectively. In our business information pyramid we consider how a firm improves operational effectiveness by analyzing customer and other data via business intelligence (BI) applications. The problem is data must be aggregated and integrated for BI to be effective, hence the data integration layer. Understand that I am being necessarily brief in the explanations as this is a blog entry after all.
Posted by Frank Dravis at March 30, 2006 4:35 AM
