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July 1, 2006
CDI - is it just another TLA (three letter acronym)?
I sometimes wonder if there’s substance behind the new catchphrases that the IT industry loves to throw about. Take CDI, or Customer Data Integration, for example - is this some new, bright, shiny technology? Or is it the cynical re-branding of something we already thought we had?
There is considerable confusion between CDI and that much-loved TLA (Three Letter Acronym) CRM – Customer Relationship Management. CDI promises a single, 360 degree view of the customer - didn’t CRM promise the same thing? I don’t blame anyone for being confused as, at it’s inception, I can remember myself thinking of CRM as an approach rather than a piece of technology and the single view of the customer was at the heart of it. The truth is that, whilst CRM may have postulated the vision of a single customer view, the CRM vendors failed absolutely to deliver it.
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Copyright © 2006 Steve Tuck - All Rights Reserved
Posted by Steve Tuck at July 1, 2006 7:45 AM
