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July 26, 2007

Googling Data Governance

I just Googled the term "Data Governance" and what was the first ad listed? It was an add for NeoView, HP's data warehouse:

per their website "The HP Neoview platform is an enterprise data warehouse that enables businesses to confidently capitalize on their information at a dramatically lower cost."

So what does this have to do with data governance? On the landing page the Google add sends you to there is not one mention of the term "Data Governance"... not one.

Not to pick on HP, I am a former HP employee and really love the company, but they and just about every other vendor in the data management space seem to have decided that because "Data Governance" is a hot term, they will take their EAI, ETL, SOA, ERP, DW and whatever other two or three letter acronym they sell and call it "Data Governance".

It seems to be the trend is that every vendor took the thing they had and now just labled it "Data Governance". It is just a sign that "Data Governance" is in a big hype cycle. I know that 12 months ago that term was purchased by maybe 3 or 4 vendors, now there is a list as long as my arm.

Posted by Todd Goldman at July 26, 2007 6:00 PM

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