Bruno Aziza - The Culture of Performance

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April 12, 2010

It's Hyundai, like Sunday!

Business Intelligence often is associated with optimization, innovation and prediction. But Business Intelligence and analytics also are powerful tools for sharpening competitive skills.

Not long ago, Fortune magazine detailed the ferocious competitive drive that is turning Hyundai into a global automotive force. Among the company's key tools: Turning competitive insights into new ways to do business. To read more about the Hyundai example, please go to http://tinyurl.com/bruno-on-competition

What are some of the most vivid examples you have heard of, that exhibit the use of BI for competitive advantage?

Bruno Aziza
Co-author, Drive Business Performance
Follow @ http://twitter.com/brunoaziza
Join on Facebook @ http://tinyurl.com/ykcwkap
More on my book @ http://tinyurl.com/ylpo6hj

P.S. If you are wondering about the origin of this post's title, take a look at this short video @ http://www.youtube.com/watch?v=puG0WOgAUfs. A great and funny way for Hyundai to talk about their competitive focus to their customers.

Posted by Bruno Aziza at 12:15 AM | Comments (0)

April 11, 2010

Can Business Intelligence be funny?

I'm looking forward to next week's Gartner BI conference in Las Vegas. I hope that many of you will be there. If you are and want to connect, give me a ping @ bruno@brunoaziza.com.

As I was preparing for the event this week, I was reminded of the creativity Gartner has exhibited in helping the business intelligence discipline be more fun.

For instance, they have a music band - "the data junkees" and a lead title: see last year's performance @ http://www.youtube.com/watch?v=klgDXJ3508E&feature=related (they did it again in London this year, wonder what they will sing this time in the US).

Last year, they also had Garth Sudem who took us through his book, Geeklogic - very entertaining.

This week, I came accross http://analysterical.com , creation of Andy Bitterer, a lead BI gartner analyst. Some of the cartoons are just hilarious - check them out!

Do you know of other examples that bring fun to BI?  Email them to bruno@brunoaziza.com!

Bruno Aziza
Co-author, Drive Business Performance
Follow @ http://twitter.com/brunoaziza
Join on Facebook @ http://tinyurl.com/ykcwkap

Posted by Bruno Aziza at 11:15 PM | Comments (2)