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February 21, 2010
What's an "Analytic"?
The term "analytic" has been used quite a bit over the years in blogs, books and other forums.
The term is becoming so used lately that business leaders are starting to feel confused by what it means. Some ask: is an "analytic" a new term for "business intelligence", is it the same as a "key performance indicator (kpi)"?
Of course, analytics have been in existence for many years and books such as "competing on analytics" have participated in raising visibility to their importance. However - the understanding of what they are and what they can do, might have been reserved to a small crowd of people inside the organization.
If you are an IT leader, you want to avoid dragging people into esoteric debates. You want to clarify the definition of analytics, their key attributes so you can focus your team and colleagues on what really matters: driving better business performance.
On the back of events such as last week's Predictive Analytics World or "PAW" - what would you say your definition of the term an "analytic" is? How would you describe it with simple terms for folks who haven't been in the space for years? Do you have examples that you use and have worked for you?
Come discuss @ http://tinyurl.com/o89vep
Best,
Bruno Aziza
Co-author, Drive Business Performance
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Posted by Bruno Aziza at February 21, 2010 11:30 PM
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