BI for Business People

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October 20, 2006

Marketing matters

Many vendors don't get it. How many vendor demonstrations have you sat through and all you came away with was how their products are great. The best features. Better than the competition. I bet they are in the top right corner of the Gartner quadrants too.

It shouldn't be about how their product functions.

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Posted by Tom Hudock at October 20, 2006 2:30 PM

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