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October 20, 2006
Executive reporting? free ebook (for now)
Executive reporting is changing. Or rather the way executives are doing organization-wide reporting is. Consuming information is at an all time high. Executives want to act before they have to react to the market, competition, and other conditions.
This Executive Reporting ebook...
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Posted by Tom Hudock at 3:45 PM | Comments (0)
Marketing matters
Many vendors don't get it. How many vendor demonstrations have you sat through and all you came away with was how their products are great. The best features. Better than the competition. I bet they are in the top right corner of the Gartner quadrants too.
It shouldn't be about how their product functions.
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Posted by Tom Hudock at 2:30 PM | Comments (0)
October 10, 2006
An Engineer, economist, and a marketer walk into a room
Eirik has a excellent riff on "When will a new technology break through?"
His "most important thing" is...
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Posted by Tom Hudock at 11:30 AM | Comments (0)
October 7, 2006
Creative BI: people want it
Ever have the feeling that some people are reacting to BI with a "oh, it's that again" attitude. Ever heard a user say, "I get what I need, then I get out quick." Not in your department, you say?
BI could be getting stale for people. BI can be known as a difficult tool that provides more information than is really needed. And is delivered to far too few. Perhaps in some cases but there are ways to change that.
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Posted by Tom Hudock at 1:45 AM | Comments (0)
