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June 29, 2006
Double dip marketing
You probably disapprove people taking a double dip with their chip in the party dip. But a similar technique is used by Microsoft and other software vendors. And Cognos is following suit. The marketing ploy generates a ton of money and word of mouth for the vendor. But are customers gaining any advantage with better quality products and services?
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Posted by Tom Hudock at June 29, 2006 1:45 AM
