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September 8, 2009

Acquiring Business Intelligence Data That's Green

Today, more than ever, businesses are encouraged to be “green”. But being green doesn't just involve trying to transition to the (almost impossible) paperless office and encompasses more than encouraging employees to remember to turn their computers off before they leave for the day. Being green involves maximizing what you have to the utmost potential and involves reducing waste. Waste reduction can involve reducing time, effort, people power, and cycles and today it doesn't have to result in sacrificing of quality. In fact, if done right, this type of green initiative it can be even more productive and profitable than today's way of doing business.

Today's most profitable companies are on a constant quest to be green. They're turning off the lights, yes, but they're also working to ensure that they're not duplicating tasks or spending money that they don't have to in order to get things done. They're avoiding unneeded waste in terms of people, technical systems, and other company resources. Companies possess information that they can use to better their business but they don't always have the means to extract that information into a usable format.

Gathering business intelligence information can be one of those areas that does seem to be a bit labor and resource-intensive but business intelligence is a vital ingredient for success and when done through cloud computing and SaaS (software as a service), it can be lean (cost wise) green (resource wise), and very effective as a whole. Instead of waiting for months for staff to pull information from multiple systems only to have a report that doesn't deliver, there are companies specialized in user-friendly business intelligence as a service. Thanks to companies like Oco, recently awarded with an MITX award, companies now have a cost-effective and resource-friendly alternative.

The MITX Awards

The MITX organization assesses businesses and recognizes best-in-class companies who exemplify innovative solutions. In 2009, they awarded several deserving companies of their prestigious award. In terms of going greener, some notable award recipients were:

- Oco - for Analytics and Business Intelligence,
- LogMeln - for Customer Impact / Support
- Vitality – for Usability
- Pixily – Cloud Computing

There were several other companies recognized as well including: iRobot, Ember Corporation, Netezza, Swaptree, VidSys, Turbine Inc., ScanScout Inc., Crimson Hexagon, SCVNGR, Virtual Computer Inc., WordStream Inc., and EveryZing Inc.

What do business intelligence, cloud computing, usability, and customer impact have to do with going greener?

Oco, for instance, can help a company extract information from multiple systems in a very cost-effective manner. Oco partners with comprehensive cloud computing companies to deliver high-end BI reporting solutions on an on-demand basis, which lifts a significant strain off your internal resources. The output has a high level of usability that has the potential for positive impact on your overall business. From cost and resource perspectives, outsourcing your business intelligence needs can help your company reduce costs, reduce waste, and can result in a more productive and potentially profitable company because of the quality and usability of the information received.

For help gaining a clear understanding of what Oco can do for you, check out this blog: http://blog.oco-inc.com/business-intelligence/bi-in-the-cloud/. Today, information is more vital than ever and companies that can easily gather data can analyze it and then implement solutions that positively impact their bottom line.

Posted by Sasha Grebenyuk at September 8, 2009 1:45 PM

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