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July 8, 2008
Customer Experience
Customer Experience is all the rage!
To me, it is kind of a duh-huh concept. We all know that it is much more profitable to keep the customers you have and developing strategies to increase satisfaction and brand loyalty only makes sense. So why is it so hard for companies to put into practice?
Well, as we all know, common sense is not common practice. BI can provide data to support customer experience initiatives. Collaboration is critical. Understanding unstructured data provides a more holistic view and can help identify patterns and opportunities to serve customers better.
The market is evolving, and even in an economic downturn, companies are being rewarded for their attention to customer experience. You want to increase your margins, grow your customer base, increase retention and brand loyalty? The answer is simple. Be empathetic and start thinking outside in. BI can help you make the business argument, provide insight and measure your effectiveness.
Bottom Line: Do the right thing. You will be amazed by the results!!
Posted by Eleanor Taylor at July 8, 2008 10:45 PM
Comments
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