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January 14, 2009

Embedding ad hoc reporting: the benefits

If you are an OEM or a software vendor, you may evaluate the possibility of embedding ad hoc reporting capability into your application.

Here is a brief list of what will add value to your software once you embed ad hoc business intelligence:

Giving your clients maximum reporting flexibility - Ad hoc reporting lets your software empower nontechnical end-users to create their own queries without waiting for IT. This makes them more productive and, ultimately, may help your client become more competitive.

Adding visual power to your application - A good ad hoc reporting module should sport user-created dashboards, plus rich visualization features, making it striking and differentiating it from your competitors.

Saving you implementation effort - If you and your main competitor are both embedding business intelligence, the one going to market quicker has a better chance to winning more business. Therefore, an embedded ad hoc reporting module that is quick and easy to set up, that connects out of the box to your data sources and that is easily customized to your branding will give you a competitive advantage.

Posted by The Ad Hoc Reporting Boys at January 14, 2009 12:30 PM

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