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June 10, 2010
CRN magazine talks to Yellowfin' CEO Glen Rabie
http://www.crn.com.au/Feature/214521,logistics-swings--roundabouts.aspx
Extract
"RFID will deliver an explosion of data" that will lead to "telco styles level of data", predicts Glen Rabie, CEO of Yellowfin, a business Intelligence solution provider. Whereas in the past the measurement of the supply chain was quite coarse, RFID will allow collection of highly detailed, nearly real-time data every fifteen minutes.
Rabie says RFID was a technology ahead of its time. "The use will be customer rather than supplier driven when customers want to know the entire life of a product. It's currently a non-event but when large logistics companies start to use it, it will become expected," he says.
"There was an awful amount of hype, more than was justifiable but the technology will mature. It was held back by the ability to manage the data volume that was being created [and analysed]. We ended up collecting all this data but couldn't process it so it was useless."
The technologies around RFID have caught up and have really matured over the last three or four years, especially with the invention of Google Maps, which companies can use to plot information collected by RFID tags.
"Now we're able to deal with the billions of rows of data and we can use GIS [geographic information systems] to map data. We used to have GIS gurus in the backrooms but we can now expose it to management," says Rabie.
Posted by Justin Hewitt at June 10, 2010 8:15 AM
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